Donor-Centered Thank You Letters

When donors say, “the acknowledgement IS the recognition”, they are making a profound statement about what matters in their relationships with not-for-profits. And nothing matters more to donors than thank you letters. Our research has found that a beautifully crafted acknowledgement, promptly received, is usually all that it takes to make donors want to give again and give more. But, coming up with brilliant thank you letters is tough given everything else that fundraisers have to do. Donor-Centered Thank You Letters is Penelope Burk’s vibrant new publication and it’s here to help. This vital resource includes over 130 original thank you letters from all kinds of not-for-profits. Each letter is personally annotated by Penelope who points out what donors love about them and suggests how to turn already well-crafted acknowledgements into outstanding thank you letters that take donors’ breath away. Donor-Centered Thank You Letters also includes Penelope’s essential “20 characteristics that make donor-centered thank you letters superior” plus the publication is fully indexed, making it quick and easy to find relevant examples that will inspire your own creativity. You invest heavily in year-end campaigns. Maximize the return on your investment and hard work by thrilling your donors with a truly donor-centered thank you letter.