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*By joining our mailing list, you consent to receive emails from Penelope Burk and the Cygnus Applied Research Team. Cygnus does not give out the personal details of our mailing list subscribers or their organizations to anyone else. In addition, we do not overcommunicate as we value your time and respect your inbox.

PENELOPE BURK'S BEST-SELLING BOOK

Donor-Centered Fundraising

SECOND EDITION
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Backed by dozens of studies with tens of thousands of donors, Donor-Centered Fundraising is the authoritative text on why donors stop giving and what it takes to keep them loyal and giving more generously in a changing giving environment. The book clarifies what donors want, but seldom get, and how a donor-centered approach to acknowledgement, communication and recognition raises much more money. Donor-Centered Fundraising is full of vivid samples and eye-opening anecdotes, plus it’s a delightful and compelling read.

FOR MORE INFORMATION:
📞 Call (800) 263-0267
✉   info@cygresearch.com