Donor-Centered Fundraising takes an objective look at the way fundraisers manage donor communication from the moment a first gift is received, backing up its analysis with data and real-life anecdotes gathered from over four hundred research subjects. In clear language, the book provides specific information on what does and does not influence donor retention, increase donors ‘ desire to give more generous gifts, and influence the pace at which donors maximize their generosity. Among the wealth of findings and recommendations in this book, readers will learn:
- the three things that donors want more than anything else and how getting them consistently will influence their longevity and generosity
- the best ways to say ‘thank you’ through written and verbal communication
- that donors have more money to give but are holding it back until fundraising adjusts its practices to be more “donor-centered”
- the pitfalls of our traditional approach to donor recognition and communication
The remainder of the book is dedicated to demonstrating how true donor-centered fundraising can become a reality within any organization, regardless of size or focus.
Donor-Centered Fundraising covers everything concerning gift acknowledgment, communication and donor recognition. Here are some of topics/issues addressed in the research and the book:
- what motivates some donors to stay loyal long term while most become attrition statistics
- why donors stop giving
- superior gift acknowledgment from the perspective of donors themselves
- donors views on public recognition and its effect on gift value and longevity
- the role of email in donor communication
- do donors distinguish between membership and philanthropic giving?
- what, when and how should information be communicated to donors to ensure their continuing loyalty?
- how the majority of not for profits acknowledge gifts and why change is warranted
- not for profits ‘ views on the value of publishing donors’ names
- donors ‘ opinions on having their names published in publications and on donor walls, including their views on listing names by gift value or in gift clubs/levels
- donor recognition events – what donors like and don ‘ t like about them
- donor relations staff – should stewardship be assigned to specific staff or should donor relations be the job of everyone in fundraising?
- the unique power of volunteers to influence donor retention and significantly higher gifts
- shaping a new role for leadership volunteers in donor communication and acknowledgment
- the discrete sensibilities of corporate donors and sponsors concerning public recognition
- cost-per-dollar raised and its influence on donor behavior
- donors ‘ impassioned reaction to token and incentive gifts, certificates and plaques
AND MUCH MORE!
Donor-Centered Fundraising is written specifically for professional fundraisers who want to raise more money from existing donors, halt donor attrition and set their business on a new course that will bridge the gap between the demand for and availability of philanthropic funds.