Donor-Centered Fundraising – The 2025 Webinar Series

Webinar Series Pricing

* Attendees must all be from the same organization to qualify for Site License pricing.

Please note: Rebroadcast or display of this webinar to non-registered delegates is strictly prohibited.  Projecting the webinar series internally to a staff group is only permitted with the purchase of the appropriate site license.

Webinar #1: The Profitable Advantage of Donor-Centered Gift Acknowledgment

Thursday, March 27, 2025 // 1:00-2:15 EDT

• How donors’ giving behavior is changing and what that means for fundraisers in an increasingly competitive environment
• Why one in three donors is holding their giving back
• What Donors Want: the three things that improve loyalty and gift value and drive up profit
• Acknowledgment IS Recognition: how typical thank you letters can be easily and brilliantly transformed to inspire more generous giving
• Calling Donors to Say Thank You: how a 30-second call transforms Board members from reluctant to eager fundraisers
• Testing: your critical advantage in becoming Donor-Centered

Webinar #2: Donor-Centered Communication: How to Get Your Message Heard in a World Overflowing with Information

Thursday, April 3, 2025 // 1:00-2:15 EDT

• Restricted versus Unrestricted: why raising unrestricted gifts holds fundraising back and how to help shift decision-makers’ thinking on this critical issue
• Communication IS the ASK: What donors want from you after you say thank you
• How Donor-Centered Communication sets up your next appeal
• From eight pages – to one – to fifteen words: why less is more in a world of communication overload
• Who should communicate with donors – it’s not who you think!
• Content that Matters to Donors…and what they’d rather you don’t tell them
• How to craft compelling, Donor-Centered emails and print communications
• Your website – Your #1 Fundraising Advantage...the two questions you need to answer to keep donors engaged and more likely to give when they visit your site.

Webinar #3: Donor-Centered Recognition that Keeps Donors Loyal in a Changing Giving Environment

Thursday, April 10, 2025 // 1:00-2:15 EDT

• Does Donor Recognition Matter? -- The difference between typical recognition (passive and expensive) and a donor-centered alternative that is active and imaginative
• Should You Publish Your Donors’ Names? Surprising evidence from donors
• Rethinking Donor Walls: how to design installations that thrill donors and build loyalty
• Token Gifts and Premiums: Asset or Liability --  latest research findings from The Burk Donor Survey
• Recognition Events that Rock: top 5 things that donors say will make your next Recognition Event a winner

Who Should Attend

• Donor relations and stewardship professionals and managers
• Professional fundraisers and managers in direct marketing, major gifts, fundraising events and all aspects of annual fundraising
• Development Directors and CEOs responsible for budget allocation, staff productivity, and increasing fundraising profit
• Board members seeking meaningful ways to contribute to fundraising success
• Marketing/communications personnel and writers wanting new ways to connect with and inspire donors

BONUS: Penelope Burk’s best-selling book, Donor-Centered Fundraising (updated in 2024)

Registered delegates can purchase Donor-Centered Fundraising for only $55.00 (+shipping), that's $30 off the regular price!

Discount automatically applied at checkout when DCF book + webinar series added to Cart, or order later using the coupon code provided in webinar purchase e-receipt (code valid to May 30, 2025, for one copy of DCF per webinar purchase).  Standard shipping fees additional.