Donor-Centered Fundraising Videos - Cygnus Applied Research

PENELOPE BURK'S BEST-SELLING BOOK

Donor-Centered Fundraising

SECOND EDITION

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Backed by dozens of studies with tens of thousands of donors, Donor-Centered Fundraising is the authoritative text on why donors stop giving and what it takes to keep them loyal and giving more generously in a changing giving environment. The book clarifies what donors want, but seldom get, and how a donor-centered approach to acknowledgement, communication and recognition raises much more money. Donor-Centered Fundraising is full of vivid samples and eye-opening anecdotes, plus it’s a delightful and compelling read.

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