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What Canadian Donors Are Thinking in 2017

By the time the 2017 Burk Donor Survey closes this week, more than 8,000 active Canadian donors will have shared their views on philanthropy. In…

Donors and Fundraisers: Partners or Strangers?

Lately I’m wondering how different fundraisers’ lives might be from the lives their donors lead. If you could see what donors are saying in The…

Lift Your Finger Off that Send Button

In every research study I have conducted over the past twenty years, donors have said that, more than anything else, information about what past contributions…

Are You Talking About It? …early observations from The Burk Donor Survey

It seems to have become a tradition — that midway through my annual research study, I publish some of the irresistible comments from donors who…

Nick

Once you meet Nick you cannot forget him. He is the kind of person who is genuinely interested in other people; he listens with his…

Can the Performance of Donor Relations Staff Be Measured?

…why expectations in donor relations should be just as concrete as those for fundraisers who raise money, and how to measure performance

One Size Never Fits All

…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money

Selling Alone Can’t Close the First Sale

…why effective donor acquisition requires a diversified mix of appeals surrounded by marketing and communications messages that are not solicitations

Because of You

…how fundraisers impact everyone’s lives

Harnessing Young Donors’ Philanthropy

…why fundraisers should ignore the modest gift values of young donors and steward them like the major donors they are about to become

Burk’s Blog