Cygnus Applied Research

Articles

Burk’s Blog

Penelope Burk’s articles on donor behavior, fundraising strategy, and donor-centered leadership.

Inspiring Innovation

2017 was a record-breaking year for giving. Still, 36% of individual donors admitted they could have given more – in some cases, much more. This…

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The First Time I Gave

The First Time I Gave

Over the years I have asked donors hundreds of questions about philanthropy and fundraising, but my favorite is always, “Can you remember the first time…

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