Why In Memoriam Donors Don’t Give Again
Why In Memoriam Donors Don’t Give Again Commonly accepted thinking in fundraising is that it’s not worth trying to renew in memoriam donors because they…
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Penelope Burk’s articles on donor behavior, fundraising strategy, and donor-centered leadership.
Why In Memoriam Donors Don’t Give Again Commonly accepted thinking in fundraising is that it’s not worth trying to renew in memoriam donors because they…
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Early in my fundraising career, I specialized in corporate sponsorship. Negotiations with potential sponsors invariably came down to justifying the price for an alliance with…
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Giving Tuesday is over for another year, but if you think your job today is to add up how much money came in yesterday and…
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2017 was a record-breaking year for giving. Still, 36% of individual donors admitted they could have given more – in some cases, much more. This…
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Recently, the Burk Donor Survey featured a report on why alumni do or do not give to their alma maters. I was intrigued to discover…
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Ah…my annual indulgence that I eagerly share with you. Please enjoy this selection of comments from donors who have already taken part in the 2018…
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In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of active donors and…
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It’s been five years since the first Giving Tuesday, and as fundraisers are celebrating its highest returns ever, the cracks are beginning to show. Our…
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Over the years I have asked donors hundreds of questions about philanthropy and fundraising, but my favorite is always, “Can you remember the first time…
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Recently the Workers Compensation Board in Prince Edward Island, Canada, made a landmark ruling. They awarded benefits to a widow after her husband’s death was…
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