One Size Never Fits All
March 24, 2015
…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money
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Thank You Letters: Powerful and Profitable
November 13, 2013
…what donors say makes a thank you letter superior
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Take the rest of the day off
September 17, 2013
…noted improvements in acknowledgement and recognition over the past 10 years
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Donor-Centered Thank You Letters: Your First Step to the Next Gift
August 25, 2011
…the 20 characteristics of superior thank you letters
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Skipping Stones
September 7, 2010
…how the simplest of gestures can build relationships with donors
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Donor-Centered Door-to-Door
August 12, 2010
…how to build major gift relationships using an old technique
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Now It Gets Harder
January 25, 2010
…resisting the temptation to divert excess funds raised in emergency relief campaigns
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Donor-Centered in Extraordinary Circumstances
January 18, 2010
…how to communicate with donors during fast-moving events like natural disasters
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Do Donors Have to Be Bribed into Giving?
November 10, 2009
…a perspective on premium (token gift) mailings and whether they help or hurt fundraising
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Could There Be a Simple Solution to Over-Solicitation?
February 3, 2009
…why over-solicitation is the #1 cause of donor attrition and how to alleviate the problem
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