A Fundraiser’s Most Valuable Prospect Research
Dear Louise: When I realized you had graduated in 1993, I just had to check the records. Yes, you were indeed in…
Read More
Dear Louise: When I realized you had graduated in 1993, I just had to check the records. Yes, you were indeed in…
Read More
There are some amazing stories in the news lately about determined, isolated runners completing a marathon on their treadmills, or carving out…
Read More
At times like this, when my financial situation is threatened…it is difficult to trust my heart. My head gets in the way…
Read More
Why just any kind of thank you call, done whenever, by whomever is not donor-centered and likely won’t work.
Read More
Giving Tuesday is over for another year, but if you think your job today is to add up how much money came…
Read More
Recently, the Burk Donor Survey featured a report on why alumni do or do not give to their alma maters. I was…
Read More
In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of…
Read More
It’s been five years since the first Giving Tuesday, and as fundraisers are celebrating its highest returns ever, the cracks are beginning…
Read More
Over the years I have asked donors hundreds of questions about philanthropy and fundraising, but my favorite is always, “Can you remember…
Read More
In every research study I have conducted over the past twenty years, donors have said that, more than anything else, information about…
Read More