There are some amazing stories in the news lately about determined, isolated runners completing a marathon on their treadmills, or carving out…
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Early in my fundraising career, I specialized in corporate sponsorship. Negotiations with potential sponsors invariably came down to justifying the price for…
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In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of…
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It’s been five years since the first Giving Tuesday, and as fundraisers are celebrating its highest returns ever, the cracks are beginning…
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In every research study I have conducted over the past twenty years, donors have said that, more than anything else, information about…
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…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money
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…the connection between unrestricted gift fundraising and high donor attrition
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…resisting the temptation to divert excess funds raised in emergency relief campaigns
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…a perspective on premium (token gift) mailings and whether they help or hurt fundraising
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…why over-solicitation is the #1 cause of donor attrition and how to alleviate the problem
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