There are some amazing stories in the news lately about determined, isolated runners completing a marathon on their treadmills, or carving out…
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In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of…
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…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money
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…why effective donor acquisition requires a diversified mix of appeals surrounded by marketing and communications messages that are not solicitations
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…stories from donors about the first time they made a charitable gift
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…why street fundraising is not a donor acquisition panacea
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…where this controversial fundraising program can truly add value
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…a perspective on premium (token gift) mailings and whether they help or hurt fundraising
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…why over-solicitation is the #1 cause of donor attrition and how to alleviate the problem
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…how a not-for-profit’s insistence on unrestricted gifts drove away a caring donor
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