Category: Cause Marketing / Corporate Sponsorship

Your Brand Is Worth $X; But the Value of Your Case Is Limitless

January 23, 2019

Early in my fundraising career, I specialized in corporate sponsorship. Negotiations with potential sponsors invariably came down to justifying the price for…

Donor-Centered Cause Marketing

September 13, 2012

…how to multiply the fundraising advantages of sponsorships where customers contribute $1 or $2 at the check-out counter