By the time the 2017 Burk Donor Survey closes this week, more than 8,000 active Canadian donors will have shared their views…
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Lately I’m wondering how different fundraisers’ lives might be from the lives their donors lead. If you could see what donors are…
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In every research study I have conducted over the past twenty years, donors have said that, more than anything else, information about…
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It seems to have become a tradition — that midway through my annual research study, I publish some of the irresistible comments…
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Once you meet Nick you cannot forget him. He is the kind of person who is genuinely interested in other people; he…
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…why expectations in donor relations should be just as concrete as those for fundraisers who raise money, and how to measure performance
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…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money
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…why effective donor acquisition requires a diversified mix of appeals surrounded by marketing and communications messages that are not solicitations
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…how fundraisers impact everyone’s lives
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…why fundraisers should ignore the modest gift values of young donors and steward them like the major donors they are about to…
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