Penelope Burk’s landmark book on building donor loyalty and raising more money through stronger donor relationships.
Why Donor-Centered Fundraising?
This is THE authoritative text on why donors stop giving and what it will take to inspire them to stay loyal and make increasingly generous gifts. It is a fundraising classic and the essential reference text on raising more money in a changing giving environment.
Why this Second Edition?
Donor-Centered Fundraising, is fully updated, substantially expanded, and entirely supported by all-new research with tens of thousands of donors. Written by renowned author, researcher and fundraising expert, Penelope Burk, Donor-Centered Fundraising, features:
- The three things donors want and why getting them will unleash their philanthropy at a much higher level
- Why donors value great thank you letters, and how to write ones that compel them to give again (includes an entire chapter of sample acknowledgments)
- How to craft donor communications that stand out and inspire giving in a fast-paced and rapidly changing environment
- How to help donors (and your boss) see fundraising cost as essential investment in a profitable future
- Vivid examples of Donor-Centered Recognition that inspire repeat giving and make all donors feel like philanthropists
- More than 80 eye-opening, humorous and often poignant stories that bring Donor-Centered Fundraising to life
- Hundreds of enlightening quotes from donors and fundraisers.
Pricing Discounts
Looking to purchase 5+ copies of our books for your team? Contact us for bulk purchase discounts at support@cygresearch.com.
Save $25 when you also buy Donor-Centered Leadership! Tap this link for both books.
Want to go digital?
An eBook version is also now available for purchase through Apple Books.
If you have any questions while purchasing, please contact us at support@cygresearch.com.