Penelope Burk’s evidence-based formula for increasing fundraising profit in a changing giving environment.
Donor-Centered Fundraising™ is an integrated and collaborative approach to raising money that inspires donors to remain loyal longer, to make more generous gifts, and to shift their giving from modest to generous sooner. The concept is easy to understand; it focuses on the things that make fundraising more profitable; and it comes from donors themselves.
Three Essential Donor Requirements
- Receiving prompt and meaningful acknowledgement whenever they make a gift
- Having every gift they make, regardless of its value, assigned to a program, project or initiative narrower in scope than the mission as a whole
- Receiving a report, in measurable terms, on what was accomplished with the last gift before being asked for another
