What Donors Are Saying About Bequest Potential — Webinar



Wednesday September 25th, 2019 | 2:00pm – 3:00pm EST

In the most requested webinar in this past year, Penelope discusses her latest findings from The Burk Donor Survey in which 7,700+ active donors offered their views on gifts in their wills. Highlights include:

From respondents who have already included gifts in their wills:

  • why they did it and when; who influenced them to take this step; what they want from their Gifts Officers; satisfaction with communication and recognition; why donors remove bequests from their wills…and more.

From respondents with no bequest but with genuine interest in this kind of gift:

  • characteristics of best prospects; what it will take to turn their interest into action; influence of print, electronic and video promotion on bequest decisions…and more.

Who should attend: Planned Gifts professionals and their Managers, Directors and CEOs, Board members, and anyone interested in donors’ views on this most lucrative of all fundraising programs.