What Donors Are Saying About Bequest Potential

$139.00 $99.00

Thursday February 25th, 2021 | 1:00pm – 2:00pm EST

Super Early Bird Pricing Ends January 26th.

In this provocative and pragmatic webinar, Penelope presents findings from The Burk Donor Survey in which 7,700+ active donors offered their views on bequests and their advice to fundraisers about how to inspire them to turn interest into action.


Highlights include:

  • From respondents who have already included gifts in their wills: demographic and giving profile of your donors who are most likely to include a bequest in their wills; who and what motivated bequest donors to take this step; what planned gift donors want from their Gifts Officers; donors’ assessment of the communications and recognition strategies intended to interest them in planned giving; why some donors have removed bequests from their wills...and more.
  • From respondents with no bequest but with genuine interest in this kind of gift: characteristics and giving histories of best prospects for planned gifts marketing; what it will take to turn potential into commitment among planned gifts prospects; the influence of print, electronic and video promotion on bequest decisions...and more.

Who should attend: Planned Gifts professionals and their Managers, Directors and CEOs responsible for fundraising planning, Board members, and anyone interested in donors’ views on this most lucrative of all fundraising programs.