The Burk Donor Survey 2017 Canadian Edition

$120.00 $99.00



The 2017 Burk Donor Survey is the eighth annual research project studying Americans’ philanthropy and, specifically, how fundraising practices and beliefs affect the financial wellbeing of not-for-profit organizations. The study is designed by author, researcher and fundraising expert, Penelope Burk, and published by her Chicago-based company, Cygnus Applied Research, Inc. The Burk Donor Survey charts changes in giving year-to-year as well as how donors intend to give in the coming twelve-month period. Most important, each edition of the Survey features an investigation of donors’ opinions about certain fundraising themes and issues that impact philanthropy so that Development professionals and not-for-profit leaders can adjust their practices to meet donors’ changing needs and preferences.


Some highlights of the 2017 Burk Donor Survey:

  • The top three ways to inspire donors to give more generously this year;
  • How to satisfy the majority of donors who research charitable organizations before making giving decisions;
  • Why middle-age donors support far fewer causes than do older donors and how this impacts your fundraising strategy;
  • Why a surprising number of donors decided not to give to a cause last year after visiting its website;
  • How to structure truly rewarding volunteer experiences;
  • How to get the best people to serve on your Board;
  • How social media has changed fundraising in the last five years;
  • How to focus your social media strategy to sustain followers’ interest;
  • Why the majority of alumni have never given to their university or college;
  • How to convert non-giving alumni to active donors;
  • The hidden potential among young donors and how to position your organization for success with the next generation of philanthropists