Donor Centered Client Surveys
“The most obvious value of Cygnus’ research is that it gave us an objective validation of what our donors think. This is especially important in light of the increasing cost pressures and the ever-present need to be sure we are using donor communication resources in the most effective way to influence future giving.”
– Boston Children’s Hospital Trust
Forget what you think you know about surveys. Every Cygnus donor survey is a unique and detailed tool designed to reveal the issues that influence your donors’ loyalty and generosity. Cygnus draws upon two decades of research experience as it builds surveys designed specifically for your donors. We develop and refine questions and choose survey deployment strategies that yield a vibrant profile of your donors, focusing on how their philanthropy can be inspired beyond its current level. Cygnus then interprets the data and shows you how specific findings can translate into program enhancements that you can implement with confidence. Any given finding – for example, that your donors are more responsive when they are sure about the impact of their gifts, or that your youngest donors find a particular aspect of your case for support compelling – can shape a powerful tactical recommendation that will help you raise more money.
Donor-Centered Fundraising, Second Edition
Fully updated, substantially expanded, and backed by all-new research with tens of thousands of donors. Donor-Centered Fundraising is the proven strategy for holding onto your donors and raising much more money in a changing giving environment.
FOR MORE INFORMATION:
📞 Call Kristen at (800) 263-0267