A 3-webinar series presented by Penelope Burk

April 15, 2021 | April 22, 2021 | April 29, 2021

1:00pm – 2:15pm EDT

In this information-packed three-webinar series, author, researcher and fundraising expert, Penelope Burk presents evidence from tens of thousands of donors on why they stop giving and what it will take to keep donors loyal and inspire them to make more generous contributions.

Webinar #1: The Profitable Advantage of Donor-Centered Gift Acknowledgment

Thursday, April 15, 2021 | 1:00-2:15 EDT

  • How donors’ giving behavior is changing and what that means for fundraisers in an increasingly competitive environment
  • Why donors are holding their philanthropy back
  • What Donors Want: the three things that improve loyalty and gift value and make your fundraising operation more profitable
  • Acknowledgment IS Recognition: how typical thank you letters can be transformed into brilliant acknowledgments that inspire more generous giving
  • How a one-minute thank you call can turn your Board members into willing volunteers who love fundraising
  • Testing: your critical advantage in becoming Donor-Centered

Webinar #2: Donor-Centered Communication – How to Get Your Message Heard in a World Overflowing with Information

Thursday April 22, 2021 | 1:00-2:15 EDT

  • Restricted versus Unrestricted: why insisting on unrestricted gifts holds fundraising back and how to influence decision-makers on this critical issue
  • Communication IS the ask: What donors want from you after you say thank you and why donor-centered communication sets up your next appeal
  • From eight pages – to one – to fifteen words: why less is more in a world of communication overload
  • Who should communicate with donors – it’s not who you think!
  • Content that matters to donors… and what they’d rather you don’t tell them
  • How to craft compelling, donor-centered content
  • Your website: your #1 Donor-Centered advantage
  • Why “mass influencers” are a critical asset in your Social Media strategy
  • Donor-Centered communication is more about choice than change

Webinar #3: Donor-Centered Recognition that Keeps Donors Loyal in a Changing Giving Environment

Thursday April 29, 2021 | 1:00-2:15 EDT

  • Does Donor Recognition Matter? — The difference between typical, passive recognition and active recognition that is Donor-Centered
  • Where publishing donors’ names fits within a Donor-Centered recognition strategy – new evidence from donors
  • Creative concepts in Donor Walls that engage donors and promote loyalty
  • Are token gifts and premiums a fundraising asset or do they risk diverting donors’ attention to fundraising cost: latest research findings
  • The top five things that donors say will make your next Donor Recognition Event a winner
  • All donors deserve to be recognized: how to evolve from competition to partnership through Donor-Centered Recognition


  • Donor relations and stewardship professionals and managers
  • Professional fundraisers and managers in direct marketing, major gifts, fundraising events and all aspects of annual fundraising
  • Development Directors and CEOs responsible for budget allocation, staff productivity, and increasing fundraising profit
  • Board members seeking meaningful ways to contribute to fundraising success
  • Marketing/communications personnel and writers wanting new ways to connect with and inspire donors


Donor-Centered Fundraising

 Fully updated, substantially expanded, and backed by all-new research with tens of thousands of donors. Donor-Centered Fundraising is the proven strategy for holding onto your donors and raising much more money in a changing giving environment.

📞 Call Kristen at (800) 263-0267