DONOR-CENTERED FUNDRAISING
A 3-webinar series presented by Penelope Burk
April 15, 2021 | April 22, 2021 | April 29, 2021
1:00pm – 2:15pm EDT
Webinar #1: The Profitable Advantage of Donor-Centered Gift Acknowledgment
Thursday, April 15, 2021 | 1:00-2:15 EDT
- How donors’ giving behavior is changing and what that means for fundraisers in an increasingly competitive environment
- Why donors are holding their philanthropy back
- What Donors Want: the three things that improve loyalty and gift value and make your fundraising operation more profitable
- Acknowledgment IS Recognition: how typical thank you letters can be transformed into brilliant acknowledgments that inspire more generous giving
- How a one-minute thank you call can turn your Board members into willing volunteers who love fundraising
- Testing: your critical advantage in becoming Donor-Centered
Webinar #2: Donor-Centered Communication – How to Get Your Message Heard in a World Overflowing with Information
Thursday April 22, 2021 | 1:00-2:15 EDT
- Restricted versus Unrestricted: why insisting on unrestricted gifts holds fundraising back and how to influence decision-makers on this critical issue
- Communication IS the ask: What donors want from you after you say thank you and why donor-centered communication sets up your next appeal
- From eight pages – to one – to fifteen words: why less is more in a world of communication overload
- Who should communicate with donors – it’s not who you think!
- Content that matters to donors… and what they’d rather you don’t tell them
- How to craft compelling, donor-centered content
- Your website: your #1 Donor-Centered advantage
- Why “mass influencers” are a critical asset in your Social Media strategy
- Donor-Centered communication is more about choice than change
Webinar #3: Donor-Centered Recognition that Keeps Donors Loyal in a Changing Giving Environment
Thursday April 29, 2021 | 1:00-2:15 EDT
- Does Donor Recognition Matter? — The difference between typical, passive recognition and active recognition that is Donor-Centered
- Where publishing donors’ names fits within a Donor-Centered recognition strategy – new evidence from donors
- Creative concepts in Donor Walls that engage donors and promote loyalty
- Are token gifts and premiums a fundraising asset or do they risk diverting donors’ attention to fundraising cost: latest research findings
- The top five things that donors say will make your next Donor Recognition Event a winner
- All donors deserve to be recognized: how to evolve from competition to partnership through Donor-Centered Recognition
WHO SHOULD ATTEND
- Donor relations and stewardship professionals and managers
- Professional fundraisers and managers in direct marketing, major gifts, fundraising events and all aspects of annual fundraising
- Development Directors and CEOs responsible for budget allocation, staff productivity, and increasing fundraising profit
- Board members seeking meaningful ways to contribute to fundraising success
- Marketing/communications personnel and writers wanting new ways to connect with and inspire donors
PENELOPE BURK'S BEST-SELLING BOOK
Donor-Centered Fundraising
SECOND EDITION
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Fully updated, substantially expanded, and backed by all-new research with tens of thousands of donors. Donor-Centered Fundraising is the proven strategy for holding onto your donors and raising much more money in a changing giving environment.
FOR MORE INFORMATION:
📞 Call Kristen at (800) 263-0267
✉ info@cygresearch.com