Database Analysis

Your donor database is a vault of information that can revolutionize your work. When Cygnus looks at your data, we see much more than numbers of donors and dollars raised. Our analysis paints a vivid picture of the life cycle of your donors – how they behave over time, when and why their giving leaps or stalls and how donor demographics can help you customize the language, content and timing of your communications. Cygnus’ analysis not only helps you forecast results, it illuminates patterns and trends in donor attrition, answering the critical question, “What will inspire my donors to keep giving and give more generously over time?”