Database Analysis

Our analysis paints a vivid picture of the life cycle of your donors

Your donor database is a vault of information that can revolutionize your work. When Cygnus looks at your data, we see much more than numbers of donors and dollars raised. Our analysis paints a vivid picture of the life cycle of your donors – how they behave over time, when and why their giving leaps or stalls and how donor demographics can help you customize the language, content and timing of your communications. Cygnus’ analysis not only helps you forecast results, it illuminates patterns and trends in donor attrition, answering the critical question, “What will inspire my donors to keep giving and give more generously over time?”

PENELOPE BURK'S BEST-SELLING BOOK

Donor-Centered Fundraising

SECOND EDITION
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 Fully updated, substantially expanded, and backed by all-new research with tens of thousands of donors. Donor-Centered Fundraising is the proven strategy for holding onto your donors and raising much more money in a changing giving environment.

FOR MORE INFORMATION:
📞 Call Kristen at (800) 263-0267
✉   info@cygresearch.com