Database Analysis

Our analysis paints a vivid picture of the life cycle of your donors

Your donor database is a vault of information that can revolutionize your work. When Cygnus looks at your data, we see much more than numbers of donors and dollars raised. Our analysis paints a vivid picture of the life cycle of your donors – how they behave over time, when and why their giving leaps or stalls and how donor demographics can help you customize the language, content and timing of your communications. Cygnus’ analysis not only helps you forecast results, it illuminates patterns and trends in donor attrition, answering the critical question, “What will inspire my donors to keep giving and give more generously over time?”

  • The session, Donor-Centered for Boards, with Penelope Burk was by far the best learning experience I’ve ever had as a board member for any organization. I also bought and read both her books (which is something I rarely do after attending a session) and I have applied so much of her donor-centered philosophy to my work, not only as a board member but as a donor, too.

    Robert C. Woodhouse Jr. Trustee, Saint Mary’s Foundation
  • Penelope Burk is a phenomenal presenter for two reasons: first, her casual and engaging style draws participants in and makes the subject matter easy to understand with real-life examples and an “I know what it’s like” connection to those in the room; second, her data is extensive and compelling, and it gives fundraisers real-life tools that they can use to begin shifting from a traditional dollar-centered approach to a more dependable and lucrative donor-centered approach.

    Elizabeth Brunner Habitat for Humanity International
  • Penelope’s keynote address and her break-out session yesterday were the highlights of the conference for me. She shared such relevant and immediately-applicable information. What an inspiration she is—in speaking, in writing, and (most important) one-on-one.

    Karen H. Crane Director of Development, University of Jamestown
  • I congratulate Penelope for her presentation at the AFP International Conference. She is a truly dynamic performer and speaker who shares her vision with humor and energy. Listening to her makes me want to commit more to my work; and she increases my dedication to philanthropy.

    Elsa Desjardins Director Events and Fundraising Projects, Montreal Heart Institute Foundation
  • Penelope is the most knowledgeable and interesting speaker I have ever heard in my nearly twenty years in the business.

    Kelly Millington Vice President of Financial Development, YMCA of Greater St Louis and YMCA of Southwest Illinois
  • Penelope is a rock star for fundraisers. Always entertaining; always provocative. She has transformed how we see our donors and how we do our work in fundamental ways.

    Laura Breeze President, AFP Southwest Florida Chapter
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