Penelope Burk | WEBINAR: Burk Donor Survey
Penelope Burk, Penelope Burke, Cygnus Applied Research, Cygnus, donor research, donor survey, nonprofit, research, speaking topics, keynote speaker, keynote presenter, presenter, donor analytics, benchmarking, donor retention, donor acquisition, consulting, consultant
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WEBINAR: Burk Donor Survey


Cygnus Applied Research Presents:
The 2017 Burk Donor Survey
…how donors are making their voices heard through purposeful philanthropy

June 20, 2017 | 1:00 p.m. – 2:30 p.m. E.D.T.

Early-Bird Price


Save $30 until May 30th

Regular price: $129


Join author, researcher and fundraising expert, Penelope Burk, for a look at how
American donors are managing their philanthropy in a rapidly changing world.

“Motivated, proactive and decisive”…that’s the profile of donors in the 2017 Burk Donor Survey. Not-for-profits that truly value these determined supporters, and not just their money, will lay the groundwork for a very profitable future.

Penelope Burk, author/researcher, The Burk Donor Survey

CEOs, Development Directors, Board Members and other fundraising decision-makers; Gifts Officers, Stewardship and Communications Managers and Staff who interact directly or indirectly with donors; writers and consultants who specialize in fundraising; and anyone curious about how donors think and what motivates their giving decisions.

These are just some of the 2017 Burk Donor Survey’s highlights:

  • Donors are coming to the rescue of not-for-profits under threat of losing federal funding. But politics alone won’t keep these motivated donors loyal. How can fundraisers make sure they don’t inadvertently drive new donors away?

  • The profile of today’s senior donors is nothing like it used to be. Why fundraisers can no longer take their loyalty for granted.

  • Why are so many donors shifting their giving into Donor-Advised Funds, and how can gifts officers still build meaningful relationships with donors who are managing their philanthropy from behind a firewall?

  • Are we underestimating young donors? 52% of respondents under the age of 35 said they gave less than they could last year. Why are donors under 35 holding their philanthropy back?

  • One third of America’s most loyal donors are supporting adult children or aging parents. How can fundraisers inspire loyal and generous giving among donors experiencing such financial strain?

  • What sustaining donors are saying about requests to increase the value of their monthly contribution. Who is most likely to say yes?


Webinar attendees will receive a $30 discount on the full 2017 Burk Donor Survey Report when it becomes available.

  • To be published late August 2017
  • 110+ pages
  • 70 graphs and charts
  • 40+ practical recommendations
  • 100+ thought-provoking quotes from donors
  • compelling narrative by author and fundraising expert, Penelope Burk
  • evidence-based information to help decision-makers make the best use of resources

“Donating to worthy causes is one of the most rewarding aspects of my life as a retiree. I am ready to be convinced to increase my level of giving.

– one of 14,000 American donors in the 2017 Burk Donor Survey

“When I sense that an organization is working hard to make every dollar count, I want to give more because I can see results – not just of my giving, but of the hard work that the organization and the people who volunteer or work for it are putting in day by day.

– one of 14,000 American donors in the 2017 Burk Donor Survey