Penelope Burk | Penelope Burk’s ALL-NEW Webinar
Penelope Burk, Penelope Burke, Cygnus Applied Research, Cygnus, donor research, donor survey, nonprofit, research, speaking topics, keynote speaker, keynote presenter, presenter, donor analytics, benchmarking, donor retention, donor acquisition, consulting, consultant
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Penelope Burk’s ALL-NEW Webinar


August 24, 2017 | 1:00 p.m. – 2:30 p.m. E.D.T.

Donors who participate in The Burk Donor Survey have one thing in common — they want the causes they support to be as successful as possible. Their thoughtful observations and advice could unleash their philanthropy at a new level this year…

“Give me compelling information; convince me that my increased gift will make a greater difference this year. I have ample savings and philanthropy is one of the most rewarding aspects of my life. I am ready to be convinced to give more.”

– one of 19,000 donors in the 2017 Burk Donor Survey


These ten gifts from donors will unleash their philanthropy at a higher level this year:

  1. INSPIRE: Donors step up during natural disasters or when political sensibilities shift…but they disappear just as quickly. If fundraisers avoid two things, however, more donors will stay loyal longer.

  2. CONVERT: There is hidden gold in peer-to-peer events. Supporters who sponsor runners or walkers say they can be converted to direct, loyal donors if fundraisers deploy their most influential asset.

  3. MOBILIZE: 38% of donors in the 2017 Burk Donor Survey intend to give more this year. Even better, half of those expecting to give the same or less could actually be persuaded to give more if not-for-profits address two things that make them hesitate.

 … and 7 more.

CEOs, Development Directors, Board Members and other fundraising decision-makers; Gifts Officers, Stewardship and Communications Managers and Staff who interact directly or indirectly with donors; writers and consultants who specialize in fundraising; and anyone curious about how donors think and what motivates their giving decisions.



per computer


Webinar & Report: $198

per computerReport available for delivery late August 2017.


Webinar attendees will receive a $30 discount on the full 2017 Burk Donor Survey Report when it becomes available.

“Donating to worthy causes is one of the most rewarding aspects of my life as a retiree. I am ready to be convinced to increase my level of giving.

– one of 19,000 donors in the 2017 Burk Donor Survey

“When I sense that an organization is working hard to make every dollar count, I want to give more because I can see results – not just of my giving, but of the hard work that the organization and the people who volunteer or work for it are putting in day by day.

– one of 19,000 donors in the 2017 Burk Donor Survey