Penelope Burk | WEBINAR: Burk Donor Survey (Canadian Results)
Penelope Burk, Penelope Burke, Cygnus Applied Research, Cygnus, donor research, donor survey, nonprofit, research, speaking topics, keynote speaker, keynote presenter, presenter, donor analytics, benchmarking, donor retention, donor acquisition, consulting, consultant
page-template-default,page,page-id-32642,ajax_fade,page_not_loaded,,boxed,qode-theme-ver-2.4,wpb-js-composer js-comp-ver-4.12.1,vc_responsive

WEBINAR: Burk Donor Survey (Canadian Results)

Cygnus Applied Research Presents:
The 2017 Burk Donor Survey
…how Canadian donors are making their voices heard through purposeful philanthropy

June 22, 2017 | 1:00 p.m. – 2:30 p.m. E.D.T.

Webinar Price

$159 CAD


Join author, researcher and fundraising expert, Penelope Burk, for a look at how
Canadian donors are managing their philanthropy in a rapidly changing world.

“Motivated, proactive and decisive”…that’s the profile of Canadian donors in the 2017 Burk Donor Survey. Charities that truly value these determined supporters, and not just their money, will lay the groundwork for a very profitable future.

Penelope Burk, author/researcher, The Burk Donor Survey

CEOs, Development Directors, Board Members and other fundraising decision-makers; Gifts Officers, Stewardship and Communications Managers and Staff who interact directly or indirectly with donors; writers and consultants who specialize in fundraising; and anyone curious about how donors think and what motivates their giving decisions.

These are just some of the 2017 Burk Donor Survey’s highlights:

  • The profile of today’s senior donors is nothing like it used to be. Why fundraisers can no longer take their loyalty for granted.

  • Are we underestimating the giving potential of Canada’s youngest donors? 51% of respondents under the age of 35 said they gave less than they could last year. Why are young donors holding their philanthropy back?

  • Almost half of middle-age Canadian donors are supporting adult children or aging parents or both. These are also the people that charities depend upon most heavily for major support. How can fundraisers inspire loyal and generous giving among donors experiencing such financial strain?

  • Why are more Canadian donors shifting their giving into Donor-Advised Funds, and how can gifts officers still build meaningful relationships with donors who are managing their philanthropy from a distance?

  • What monthly donors are saying about requests to increase the value of their recurring gifts. Who is most likely to say yes?


Webinar attendees will receive a $30 discount on the full 2017 Burk Donor Survey Report when it becomes available.

  • To be published late August 2017
  • 110+ pages
  • 70 graphs and charts
  • 40+ practical recommendations
  • 100+ thought-provoking quotes from donors
  • compelling narrative by author and fundraising expert, Penelope Burk
  • evidence-based information to help decision-makers make the best use of resources

“As I do better in life, I am exhilarated by the possibility of taking other less fortunate people along with me.  That’s the great thing about philanthropy.

– one of 4,900 Canadian donors in the 2017 Burk Donor Survey

“I’d jump on board to support a charity that will work to fix the root cause of an issue, not just put a band-aid on it. I’d give money to test a new approach or expand a new program that has already proven itself. That would be very exciting.”

– one of 4,900 Canadian donors in the 2017 Burk Donor Survey