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The Burk Donor Survey Report
…where philanthropy is headed in 2017
38% of America’s donors held their philanthropy back last year. And, an astounding 52% of young donors said they could have given more. So, in a rapidly changing world where donors are more independent, harder to reach and making decisions very fast, how can fundraisers unleash this untapped goldmine?Some valuable findings from The Burk Donor Survey Report
donors are ready to give more this year and how fundraisers can get it
how politics is driving giving in 2017…and what that means for not-for-profits, whether or not they are under threat of losing their funding
the astounding growth in Sustaining Gifts and the bonus that Monthly Donors offer to Major and Planned Gifts Officers
how fundraisers can still build relationships with donors who have shifted their giving to Donor-Advised Funds
what inspires donors who are giving the same year-on-year to start moving their gift values up
the two things about fundraising that drive donors crazy and leave so much money on the table
Who will benefit from The Burk Donor Survey Report
leaders who make fundraising plans and decisions based on evidence
front-line fundraisers wanting to improve donor retention and gift value
Gifts Officers and stewardship pros trying to build more meaningful relationships with their donors
CEOs, Boards and Directors interested in knowing how philanthropy is changing and what donors expect from not-for-profits
Finally, a donor survey that actually asks for real opinions! There is a lot that could be improved in how charities raise funds and this is the VERY FIRST TIME anyone has seriously asked for my opinion - THANK YOU!
I would give more if I could become more involved with the charities I support, especially the local ones. Serving on a board or committee, advising on policy, volunteering for events, etc. Things that promote engagement also promote giving in my view.
I rarely respond to official/organized pleas for donations. I prefer to take the opposite approach – I identify a need and then find an organization that's already meeting it in creative/effective ways.
I believe it’s my moral responsibility to give in proportion to my wealth, even if it is uncomfortable or inconvenient.
I’m looking for better outcome-based reporting. Currently it is very difficult to determine if a charity is performing well (fulfilling its mission and making progress toward its vision and key goals and targets). Charity Navigator and similar organizations are helpful but, frankly, their ratings are more financially- oriented than performance-based.