Penelope Burk | JUST RELEASED – The 2017 Burk Donor Survey – CA
Penelope Burk, Penelope Burke, Cygnus Applied Research, Cygnus, donor research, donor survey, nonprofit, research, speaking topics, keynote speaker, keynote presenter, presenter, donor analytics, benchmarking, donor retention, donor acquisition, consulting, consultant
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JUST RELEASED – The 2017 Burk Donor Survey – CA

Digital File Only

Price: CA$129

  • 100+ Pages
  • 70 graphs and charts
  • 40+ practical recommendations
  • 100+ thought-provoking quotes from donors
  • compelling narrative by author and fundraising expert, Penelope Burk
  • evidence-based information to help decision-makers make the best use of talent and resources

FREE! Download the 2017 Executive Summary

The Burk Donor Survey Report

…where philanthropy is headed in 2017 (Canadian Edition)

For the US Edition, click here.


The 2017 Burk Donor Survey is the seventh annual research project studying Canadians’ philanthropy and, specifically, how fundraising practices and beliefs affect the financial wellbeing of not-for-profit organizations. The study is designed by author, researcher and fundraising expert, Penelope Burk, and published by her Chicago-based company, Cygnus Applied Research, Inc. The Burk Donor Survey charts changes in giving year-to-year as well as how donors intend to give in the coming twelve-month period. Most important, each edition of the Survey features an investigation of donors’ opinions about certain fundraising themes and issues that impact philanthropy so that Development professionals and not-for-profit leaders can adjust their practices to meet donors’ changing needs and preferences.

Some highlights of the 2017 Burk Donor Survey:

  • The top three ways to inspire donors to give more generously this year;
  • How to satisfy the majority of donors who research charitable organizations before making giving decisions;
  • Why middle-age donors support far fewer causes than do older donors and how this impacts your fundraising strategy;
  • What inspires some donors to manage their giving through Donor-Advised Funds and how fundraisers can still build solid relationships with these critical supporters;
  • Why more respondents embrace Monthly Giving Programs and how fundraisers can influence more donors to jump on board;
  • How donors are planning to give amidst a changing political and global environment;
  • The hidden potential among young donors and how to position your organization for success with the next generation of philanthropists