Penelope Burk | SHOP – Donor Centered Fundraising Book
Penelope Burk, Penelope Burke, Cygnus Applied Research, Cygnus, donor research, donor survey, nonprofit, research, speaking topics, keynote speaker, keynote presenter, presenter, donor analytics, benchmarking, donor retention, donor acquisition, consulting, consultant
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SHOP – Donor Centered Fundraising Book

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DONOR-CENTERED FUNDRAISING®

How to hold on to your donors and raise much more money

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Why Donor-Centered Fundraising® is essential for anyone working in fundraising today

 

In this groundbreaking and thought provoking book, author Penelope Burk presents the American fundraising industry with its first and only statistically-based assessment of the present state of fundraising and the future potential of a donor-centered approach to raising money.

Burk’s comprehensive study of donor communication, recognition and donor relations paints a clear picture of the kind of relationship that donors are seeking and defines donor-centered fundraising® as the essential methodology for keeping donors long term.

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