Penelope Burk | SHOP – Burk Donor Survey 2016
Penelope Burk, Penelope Burke, Cygnus Applied Research, Cygnus, donor research, donor survey, nonprofit, research, speaking topics, keynote speaker, keynote presenter, presenter, donor analytics, benchmarking, donor retention, donor acquisition, consulting, consultant
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SHOP – Burk Donor Survey 2016

Price: $89.00

  • 115 Pages
  • 74 graphs and charts
  • 47 practical recommendations
  • 100+ thought-provoking quotes from donors
  • compelling narrative by author and fundraising expert, Penelope Burk
  • evidence-based information to help decision-makers make the best use of talent and resources
  • PLUS how donors gave last year and which donors are most likely to give more in 2016 — important information for year-end fundraising

FREE! Download the 2016 Executive Summary


Previous research also available for a free download;

2014 Executive Summary
– Burk Donor Survey

2013 Executive Summary
– Cygnus Donor Survey

2012 Executive Summary
– Cygnus Donor Survey

2011 Executive Summary
– Cygnus Donor Survey

2010 Executive Summary
– Cygnus Donor Survey

Bundle and Save $255!
Further details below

The Burk Donor Survey 2016

Where philanthropy is headed in 2016 (Canadian Edition)

For the US edition, click here.

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The 2016 Burk Donor Survey is the sixth annual research project studying Canadians’ philanthropy and, specifically, how fundraising practices and beliefs affect the financial wellbeing of not-for-profit organizations. The study is designed by author, researcher and fundraising expert, Penelope Burk, and published by her company, Cygnus Applied Research, Inc. The Burk Donor Survey charts changes in giving year-to-year as well as how donors intend to give in the coming twelve-month period. Most important, each edition of the Survey features an investigation of donors’ opinions about certain fundraising themes and issues that impact philanthropy so that Development professionals and not-for-profit leaders can adjust their practices to meet donors’ changing needs and preferences.


Some highlights of the 2016 Burk Donor Survey: 

  • The top three ways to inspire donors to give more generously this year;
  • How to satisfy the majority of donors who research charitable organizations before making giving decisions;
  • Why middle-age donors support far fewer causes than do older donors and how this impacts your fundraising strategy;
  • Why a surprising number of donors decided not to give to a cause last year after visiting its website;
  • How to structure truly rewarding volunteer experiences;
  • How to get the best people to serve on your Board;
  • How social media has changed fundraising in the last five years;
  • How to focus your social media strategy to sustain followers’ interest;
  • Why the majority of alumni have never given to their university or college;
  • How to convert non-giving alumni to active donors;
  • The hidden potential among young donors and how to position your organization for success with the next generation of philanthropists

Purchase all 6 Canadian reports and save $255!


In this bundle, you will receive the digital downloads of;


– 2016 Burk Donor Survey –  (Retail $89)
– 2014 Burk Donor Survey –  (Retail $75)
– 2013 Burk Donor Survey –  (Retail $75)
– 2012 Cygnus Donor Survey – (Retail $75)
– 2011 Cygnus Donor Survey –  (Retail $50)
– 2010 Cygnus Donor Survey –  (Retail $50)

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