Penelope Burk | Penelope Burk - Articles
Penelope Burk, Penelope Burke, Cygnus Applied Research, Cygnus, donor research, donor survey, nonprofit, research, speaking topics, keynote speaker, keynote presenter, presenter, donor analytics, benchmarking, donor retention, donor acquisition, consulting, consultant
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Articles

Penelope authors articles and white papers for leading not-for-profit publications and the fundraising media regularly reports on our research. A selection of recently published articles appears here.If Women Rule The Fundraising Game, Why Don’t They Hold More Top Positions?
by Roxanne Scott, 89.3 WFPL – January 31, 2017
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The #1 Question You Should Ask New Donors
by Steven Shattuck, Business to Community – November 24, 2016
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Religious Conviction and Generosity
by Mickey Conlon, The Catholic Register – November 3, 2016
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The Gratitude Effect
by Trisha Elliot, UC Observer – October 2016
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4 Things You Can Do Now To Foster Young Alumni Giving Later
by Rebecca Koenig, The Chronicle of Philanthropy – September 22, 2016
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Heads Up, People: Average Donors Are Doing More Research – Starting With Your Website
by Philip Rojc, Inside Philanthropy – September 7, 2016
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Why Don’t More College Alumni Give To Their Alma Maters?
by Karen Farkas, Cleveland.com – September 1, 2016
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Here’s Why Alumni Aren’t Donating To Colleges
by Jason Russel, Washington Examiner – August 31, 2016
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1 in 3 Rich Donors Held Their Philanthropy Back
by Eden Stiffman, The Chronicle of Philanthropy – August 30, 2016
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Charities Lost 103 Donors for Every 100 They Gained in 2014, Says Study
by Rebecca Koenig, The Chronicle of Philanthropy – October 2, 2015
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Fundraiser Fail: What to do when your new fundraiser isn’t living up to expectations
by Susan Fish, Charity Village – October 28, 2015
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Office Space: Want to Retain Your Fundraisers? Give Them Unlimited Time Off.
More flexibility can boost productivity and loyalty
by Penelope Burk, Currents Magazine – September 2014
http://www.case.org/Publications_and_Products/2014/September_2014/Office_Space_Want_to_Retain_Your_Fundraisers_Give_Them_Unlimited_Time_Off.html

 

Charity begins far from home: Why Americans are more generous than Australians
by John Kehoe, Financial Review – May 15, 2015
http://www.afr.com/personal-finance/charity-begins-far-from-home-why-americans-are-more-generous-than-australians-20150515-gh2b81

 

Secure Your Charity’s Future: Woo Young Donors Now
by Janet Gadeski, Hilborn: Charity eNews – August 25, 2014
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4 Signs Your nonprofit Is On The Right Track
by Wayne Robbins, Business to Community – August 13, 2014
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Nonprofit guru to come to Birmingham
by Jason Frost, Birmingham Business Journal – June 11, 2014
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Like Fundraising Results, Staff Retention Depends on Board Involvement
by Penelope Burk, Mackenzie Strategic Philanthropy – December 2013
http://www.cygresearch.com/files/articles/Mackenzie_Philanthropy_Fall13.pdf

 

Board Members and the Art of Saying Thanks
By Jay Blossom, InTrust – Summer 2013
http://www.intrust.org/Portals/39/docs/PenelopeBurk.pdf

 

The Stubborn 2% Giving Rate
By Suzanne Perry, The Chronicle Board Report–June 17, 2013
http://philanthropy.com/article/The-Stubborn-2-Giving-Rate/139811/

 

Penelope Burk on the Three Reasons Fundraising Professionals Leave. What it Costs & What to do About it.
By Sumac – June 2013
http://sumac.com/penelope-burk-on-the-3-reasons-fundraising-professionals-leave

 

How To Hold Onto Your High Performers
By Penelope Burk, AFP e-wire – May 2013
http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=17839

 

Donor-Centered Leadership
By Ken Burnett, SOFII – May 2013
http://www.cygresearch.com/files/articles/Review_for_SOFII_Donor-Centered_Leadership_PB.pdf

 

A Clarion Call to Shake Up Development Offices and Curb Turnover
By Holly Hall, The Chronicle of Philanthropy – April 11, 2013

http://philanthropy.texterity.com/philanthropy/20130411?pg=7#pg7

 

Who is Your Lifetime Donor? Why do They Stay?
By Amy Quinn, Avectra – February 21, 2013
http://blog.avectra.com/who-is-your-lifetime-donor-why-do-they-stay/

 

Thousands of Canadian donors share actions, opinions
By Janet Gadeski, Canadian fundraising and Philanthropy – July 15, 2012
http://www.charityinfo.ca/articles/Thousands-of-Canadian-donors-share-actions-opinions

 

A Holistic Approach
By Paul Lagasse, Advancing Philanthropy– July/August 2012
http://www.nxtbook.com/nxtbooks/afp/ap_20120708/index.php?startid=1#/26

 

Donors Say They Would Give More If They Saw More Results
By Raymund Flandez, The Chronicle of Philanthropy– June 21, 2012
http://philanthropy.com/article/Many-Donors-Would-Give-More-if/132437/?cid=pw&utm_source=pw&utm_medium=en

 

OK, “Thank you”
By T Belford, The Agitator – April 24, 2012
http://www.theagitator.net/research/ok-thank-you/

 

Don’t Expect Too Much from monthly Donors
By Raymund Flandez, The Chronicle of Philanthropy– April 3, 2012

http://philanthropy.com/blogs/prospecting/dont-expect-too-much-from-monthly-donors/32766

 

The Cost of High Turnover in Fundraising Jobs
By Raymund Flandez, The Chronicle of Philanthropy– April 2, 2012
http://philanthropy.com/blogs/prospecting/the-cost-of-high-turnover-in-fundraising-jobs/32752

 

Managing Young Fundraisers
By Penelope Burk, AFP e-wire – March 23, 2012
http://www.afpnet.org/Publications/eWireDetail.cfm?ItemNumber=10540

 

What Donors Want – but Often Don’t Get
By Holly Hall, The Chronicle of Philanthropy – March 1, 2012
http://philanthropy.com/blogs/prospecting/what-donors-want%E2%80%94but-often-dont-get/32441

 

Are members of organized religions inherently more generous?
By Ken MacQueen, Macleans Magazine – December 20, 2011
http://www2.macleans.ca/2011/12/20/the-value-of-giving-in-the-valley/

 

Who will replace the faith-based donors
By Erin Anderssen, The Globe and Mail – December 01, 2011
http://www.theglobeandmail.com/news/national/who-will-replace-the-faith-based-donors/article2257503/

 

Donor Messaging: Balancing Heart and Mind
By Elisa Birnbaum, Charity Village – November 28, 2011
https://charityvillage.com/Content.aspx?topic=Donor_Messaging_Balancing_Heart_and_Mind

 

Fundraising through Facebook? Please like
By Susan Krahinsky, The Globe and Mail – November 2, 2011
http://www.theglobeandmail.com/life/giving/fundraising-through-facebook-please-like/article4200494/

 

Enhance Feedback, Donor Loyalty by Assigning Small Gifts
By Mark Sheffer, Successful Fund Raising, October 2011
Printed Publication – http://onlinelibrary.wiley.com/doi/10.1002/sfr.10086/abstract

 

Five Questions with Penelope Burk
By Rob Zinkan, University Advancement – September 5, 2011
http://universityadvancement.net/2011/09/five-questions-with-penelope-burk/

 

Encourage Restricted Gifts to Supercharge your Fundraising
By Mark Sheffer, The Major Gifts Report, September 2011
Printed Publication – http://onlinelibrary.wiley.com/doi/10.1002/9781118703922.ch5/summary

 

Braniac
By Elizabeth Foy Larsen, IQ Magazine, September 2011
http://issuu.com/ifoundiqmag/docs/iq_spring_11/58?e=1604868/3000839

 

Donors Set to Give More to Charity in 2011
By Joanne Fritz, About.com – May 16, 2011
http://nonprofit.about.com/od/fundraising/a/Donors-Set-To-Give-More-To-Charity-In-2011.htm

 

The Cygnus Donor Survey – philanthropy in 2011
By Janet Gadeski, Canadian Fundraising and Philanthropy – May 15, 2011
http://www.charityinfo.ca/articles/cygnus-donor-survey

 

Fundraisers ‘leaving money on the table’
By PJ staff, Philanthropy Journal – May 11, 2011
http://www.philanthropyjournal.org/news/top-stories/fundraisers-%E2%80%98leaving-money-table%E2%80%99

 

More People Donating Online, Say Fundraising Costs a Key Concern
By John Skendall, AFP e-wire – May 10, 2011
http://www.afpnet.org/Publications/eWireDetail.cfm?ItemNumber=5599

 

Board Fundraising Optional?
By Jessica Sidman, Bisnow – May 9, 2011
http://www.bisnow.com/association/board-fundraising-optional/

 

Survey Informs Fundraisers on Donor Trends, Motivations and Where Philanthropy Is Headed
By Joe Boland, Fundraising Success Magazine – May 6, 2011
http://www.fundraisingsuccessmag.com/article/donor-trends-motivations-where-philanthropy-is-headed-according-survey/1

 

Most Donors Intend to Give More in 2011, New Study Finds
By Holly Hall, The Chronicle of Philanthropy – May 1, 2011
http://philanthropy.com/article/Most-Donors-Intend-to-Give/127287/

 

Charities Give Boards Little Training in Fund Raising, Study Finds
By Holly Hall, The Chronicle of Philanthropy – May 1, 2011
http://philanthropy.com/article/Charities-Give-Boards-Little/127286/

 

The Art of the Thank You
By Jessica Sidman, Bisnow – November 9, 2010
http://www.bisnow.com/association/the-art-of-the-thank-you/

 

The Religion Effect
By Jessica Sidman, Bisnow – October 18, 2010
http://www.bisnow.com/association/the-religion-effect/

 

Research shows new dos and don’ts of fundraising: What will inspire Canadian donors to give more in 2010 and what’s making them leave
By Sumac, Charity Village – September 26, 2010
http://sumac.com/research-shows-new-dos-and-donts-of-fundraising/

 

More Canadians Than Americans Make Donations Online
By Holly Hall, The Chronicle of Philanthropy – September 20, 2010
http://philanthropy.com/blogs/prospecting/more-canadians-than-americans-make-donations-online/27019

 

In Canada, Online Giving Reigns
By John Skendall, AFP e-wire – September 14, 2010
http://www.afpnet.org/Audiences/ReportsResearchDetail.cfm?ItemNumber=4593

 

The New Proactive Donor
By John Skendall, AFP e-wire – August 10, 2010
http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=4555

 

Tackling the Problem of Asking Too Often
By John Skendall, AFP e-wire – July 13, 2010
http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=4517

 

How Charities Can Curb Turnover Among Fund Raisers
By Holly Hall, The Chronicle of Philanthropy – April 13, 2010
http://philanthropy.com/blogPost/How-Charities-Can-Curb-Turn/22550/

 

Study: Religious donors don’t plan to cut back
By By Adelle M. Banks, Religion News Service – April 17, 2009
http://www.usatoday.com/news/religion/2009-04-16-charity-donors_N.htm

 

Donors: Prepare for the hard sell
By Miriam Kreinin Souccar – March 22, 2009
http://www.cygresearch.com/donors-prepare-fpr-the-hard-sell.php

 

Only One in Two Donors Confident about Contributing to Not-for-Profit Causes This Year; Many…
Publication: Business Wire – March 18, 2009
http://www.txnp.org/Article/?ArticleID=9656

 

The Laid-Off Can Do Well Doing Good
By Dana Mattioli – March 17, 2009
http://online.wsj.com/article/SB123724924781149465.html

 

52% of Donors Plan No Decrease in Giving in 2009
By Caroline Preston – March 13, 2009
http://philanthropy.com/news/updates/index.php?id=7442

 

New Blog: Reassure — Don’t Alarm — Donors About the Economy
By Holly Hall – December 4, 2008
http://philanthropy.com/news/prospecting/6454/new-blog-reassure-dont-alarm-donors-about-the-economy

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